/* 360 Agency — feuille de style commune */
:root {
  --ink: #1D1D1F;
  --ink-2: #3A3A3C;
  --muted: #515154;
  --muted-2: #6E6E73;
  --line: #E5DED6;
  --line-2: #ECE7E1;
  --cream: #F7F4F0;
  --cream-2: #F2EFEA;
  --sand: #F4EADF;
  --camel: #B07A4A;
  --camel-text: #8C5A2B;
  --camel-light: #C99A6B;
  --grey-blue: #879EA2;
  --dark-2: #2C2C2E;
  --white: #FFFFFF;
  --whatsapp: #25D366;
  --radius-lg: 28px;
  --radius-md: 22px;
  --max: 1200px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--white);
  color: var(--ink);
  font-family: Inter, system-ui, -apple-system, "Segoe UI", sans-serif;
  -webkit-font-smoothing: antialiased;
  line-height: 1.5;
}
img { max-width: 100%; display: block; }
a { color: var(--ink); }
a:hover { color: var(--camel-text); }
h1, h2, h3, p { margin: 0; }
.dot { color: var(--camel); }

.wrap { max-width: var(--max); margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.section { padding-top: 112px; padding-bottom: 112px; }
.bg-cream { background: var(--cream); }
.bg-dark { background: var(--ink); color: #F5F5F7; }

.eyebrow { font-size: 13px; font-weight: 700; color: var(--camel-text); letter-spacing: .12em; text-transform: uppercase; }
.bg-dark .eyebrow { color: var(--camel); }
.h1 { font-size: clamp(42px, 6vw, 76px); line-height: 1.02; letter-spacing: -.04em; font-weight: 700; }
.h2 { font-size: clamp(32px, 4.2vw, 52px); line-height: 1.08; letter-spacing: -.035em; font-weight: 700; }
.h2-sm { font-size: clamp(28px, 3.6vw, 44px); line-height: 1.1; letter-spacing: -.03em; font-weight: 700; }
.lead { font-size: 20px; line-height: 1.5; color: var(--muted); }
.stack { display: flex; flex-direction: column; gap: 16px; }
.stack-lg { display: flex; flex-direction: column; gap: 48px; }
.narrow { max-width: 800px; }

/* Boutons */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: 8px; min-height: 48px; padding: 14px 24px; border-radius: 12px; font-weight: 600; font-size: 16px; text-decoration: none; border: 0; cursor: pointer; font-family: inherit; }
.btn-dark { background: var(--ink); color: var(--white); }
.btn-dark:hover { color: var(--white); background: #000; }
.btn-light { background: var(--white); color: var(--ink); }
.btn-outline { border: 1px solid #D9D3CC; color: var(--ink); background: transparent; }
.btn-outline-dark { border: 1px solid #48484A; color: var(--white); background: transparent; }
.btn-outline-dark:hover { color: var(--white); border-color: #8E8E93; }
.btn-wa { background: var(--whatsapp); color: #0B3D1E; border-radius: 999px; }
.btn-wa:hover { color: #0B3D1E; }
.btn-camel { background: var(--camel); color: var(--white); border-radius: 10px; }
.btn-camel:hover { color: var(--white); background: var(--camel-text); }
.btn-row { display: flex; flex-wrap: wrap; gap: 12px; }

/* En-tête */
.site-header { position: sticky; top: 0; z-index: 20; background: rgba(255,255,255,.9); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-bottom: 1px solid var(--line-2); }
.site-header .wrap { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px; padding-top: 12px; padding-bottom: 12px; }
.logo img { height: 44px; width: auto; }
.nav { display: flex; flex-wrap: wrap; align-items: center; gap: 24px; font-size: 15px; }
.nav a.link { text-decoration: none; }
.nav .btn { min-height: 44px; padding: 10px 18px; font-size: 15px; }

/* Hero */
.hero .wrap { display: flex; flex-wrap: wrap; align-items: center; gap: 64px; padding-top: 104px; padding-bottom: 96px; }
.hero-text { flex: 1 1 500px; min-width: 0; display: flex; flex-direction: column; gap: 28px; }
.phone { flex: 1 1 420px; min-width: 0; background: linear-gradient(160deg, #EFE7DD 0%, #F7F4F0 55%, #E9E4DE 100%); border-radius: 32px; padding: 32px 24px; display: flex; flex-direction: column; gap: 12px; }
.phone-clock { display: flex; flex-direction: column; align-items: center; gap: 2px; padding: 4px 0 14px; }
.phone-clock span:first-child { font-size: 14px; font-weight: 500; color: var(--muted); }
.phone-clock strong { font-size: 64px; font-weight: 600; letter-spacing: -.04em; line-height: 1; }
.notif { background: rgba(255,255,255,.88); border-radius: 22px; padding: 14px 16px; display: flex; gap: 12px; align-items: flex-start; box-shadow: 0 1px 2px rgba(0,0,0,.04); }
.notif-icon { flex: 0 0 38px; height: 38px; border-radius: 10px; background: var(--ink); display: flex; align-items: center; justify-content: center; }
.notif-icon span { width: 17px; height: 17px; border-radius: 999px; border: 4px solid var(--camel); }
.notif-body { flex: 1; min-width: 0; display: flex; flex-direction: column; gap: 2px; }
.notif-meta { display: flex; justify-content: space-between; gap: 8px; font-size: 13px; color: var(--muted-2); }
.notif-title { font-size: 15px; font-weight: 600; }
.notif-text { font-size: 14px; line-height: 1.4; color: var(--ink-2); }
.notif.decision { background: var(--ink); color: var(--white); box-shadow: none; }
.notif.decision .notif-icon { background: var(--camel); }
.notif.decision .notif-icon span { border-color: var(--white); }
.notif.decision .notif-meta { color: #A1A1A6; }
.notif.decision .notif-text { color: #D1D1D6; }
.phone-caption { margin-top: 6px; font-size: 14px; color: var(--muted-2); text-align: center; }

/* Grilles et cartes */
.grid { display: grid; gap: 20px; }
.grid-3 { grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); }
.grid-2 { grid-template-columns: repeat(auto-fit, minmax(320px, 1fr)); }
.card { background: var(--white); border-radius: 24px; padding: 36px; display: flex; flex-direction: column; gap: 14px; }
.card h3 { font-size: 22px; font-weight: 600; letter-spacing: -.01em; }
.card p { font-size: 16px; line-height: 1.6; color: var(--muted); }
.card .num { font-size: 15px; font-weight: 700; color: var(--camel); }

.step { display: flex; flex-direction: column; gap: 14px; border-top: 2px solid var(--ink); padding-top: 28px; }
.step.last { border-top-color: var(--camel); }
.step .big { font-size: 48px; font-weight: 700; letter-spacing: -.04em; color: #D9D3CC; }
.step.last .big { color: var(--camel); }
.step h3 { font-size: 24px; font-weight: 600; }
.step p { font-size: 17px; line-height: 1.6; color: var(--muted); }

.case-card { text-decoration: none; color: var(--white); background: var(--dark-2); border-radius: var(--radius-lg); padding: 32px; display: flex; flex-direction: column; gap: 18px; transition: transform .2s ease; }
.case-card:hover { color: var(--white); transform: translateY(-3px); }
.case-card .tag { font-size: 13px; font-weight: 600; color: var(--camel); }
.case-card h3 { font-size: 24px; font-weight: 600; line-height: 1.25; }
.case-card .metric { display: flex; flex-direction: column; gap: 4px; border-top: 1px solid #3A3A3C; padding-top: 18px; }
.case-card .metric strong { font-size: 30px; font-weight: 700; letter-spacing: -.03em; }
.case-card .metric span { font-size: 14px; color: #A1A1A6; }
.case-card .more { font-size: 15px; font-weight: 600; }
.note-dark { font-size: 14px; color: #8E8E93; }

/* Mission en cours */
.pill { display: inline-flex; align-self: flex-start; font-size: 12px; font-weight: 700; padding: 5px 10px; border-radius: 999px; }
.pill-camel { background: var(--camel); color: var(--white); }
.pill-soft { background: var(--cream-2); color: var(--muted-2); }
.pill-dark { background: var(--ink); color: var(--white); }
.live-dot { display: inline-block; width: 8px; height: 8px; border-radius: 999px; background: var(--camel); margin-right: 10px; vertical-align: middle; }
.kpis { display: flex; flex-wrap: wrap; gap: 12px; }
.kpi { background: var(--cream); border-radius: 18px; padding: 18px 22px; display: flex; flex-direction: column; gap: 2px; }
.kpi strong { font-size: 28px; font-weight: 700; letter-spacing: -.03em; }
.kpi span { font-size: 13px; color: var(--muted-2); }
.service { border: 1px solid var(--line); border-radius: var(--radius-md); padding: 26px; display: flex; flex-direction: column; gap: 12px; }
.service.active { border: 1.5px solid var(--ink); }
.service h3 { font-size: 21px; font-weight: 600; }
.service p { font-size: 15px; line-height: 1.55; color: var(--muted); }
.banner { display: flex; flex-wrap: wrap; gap: 24px; justify-content: space-between; align-items: center; background: var(--cream); border-radius: var(--radius-md); padding: 24px 28px; }
.banner p { flex: 1 1 480px; font-size: 16px; line-height: 1.55; color: var(--muted); }
.banner p strong { color: var(--ink); font-weight: 600; }
.banner span { font-size: 14px; color: var(--muted-2); }

/* Contact */
.contact .wrap { display: flex; flex-wrap: wrap; gap: 48px; align-items: flex-start; }
.contact-main { flex: 1 1 520px; min-width: 0; display: flex; flex-direction: column; gap: 20px; }
.contact-cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(170px, 1fr)); gap: 12px; }
.contact-card { text-decoration: none; background: var(--cream-2); color: var(--ink); border-radius: 18px; padding: 20px; display: flex; flex-direction: column; justify-content: space-between; gap: 28px; min-height: 120px; }
.contact-card:hover { color: var(--ink); background: #ECE6DE; }
.contact-card.dark { background: var(--ink); color: var(--white); }
.contact-card.dark:hover { color: var(--white); background: #000; }
.contact-card .ico { width: 36px; height: 36px; border-radius: 999px; background: var(--white); display: flex; align-items: center; justify-content: center; }
.contact-card.dark .ico { background: var(--dark-2); }
.contact-card small { display: block; font-size: 13px; color: var(--muted-2); }
.contact-card.dark small { color: #A1A1A6; }
.contact-card strong { font-size: 18px; font-weight: 700; }
.person { flex: 1 1 360px; min-width: 0; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 28px; display: flex; flex-direction: column; gap: 22px; }
.person-head { display: flex; align-items: center; gap: 18px; }
.person-head img { width: 76px; height: 76px; border-radius: 999px; object-fit: cover; }
.person-head strong { display: block; font-size: 21px; }
.person-head span { font-size: 15px; color: var(--muted-2); }
.person p { font-size: 16px; line-height: 1.6; color: var(--muted); }
.callback { display: flex; flex-direction: column; gap: 12px; background: var(--cream); border-radius: 18px; padding: 18px; scroll-margin-top: 100px; }
.callback .title { font-size: 15px; font-weight: 600; }
.callback label { display: flex; flex-direction: column; gap: 6px; font-size: 13px; color: var(--muted); }
.callback input { font: inherit; font-size: 16px; padding: 12px 14px; border: 1px solid #DDD6CE; border-radius: 10px; background: var(--white); color: var(--ink); }
.callback input:focus { outline: 2px solid var(--camel); outline-offset: 1px; }
.callback .hp { position: absolute; left: -9999px; }
.callback .status { font-size: 14px; color: var(--camel-text); min-height: 1em; }
.person .btn-row .btn { flex: 1 1 140px; }

/* Pied de page */
.site-footer { background: var(--ink); color: #F5F5F7; overflow: hidden; }
.site-footer .wrap { padding-top: 112px; display: flex; flex-direction: column; gap: 72px; }
.footer-cta { display: flex; flex-wrap: wrap; align-items: flex-end; justify-content: space-between; gap: 32px; }
.footer-cta h2 { flex: 1 1 520px; font-size: clamp(36px, 4.6vw, 58px); line-height: 1.04; letter-spacing: -.04em; font-weight: 700; color: var(--white); }
.footer-cta h2 .grey { color: #8E8E93; }
.footer-cols { display: grid; grid-template-columns: repeat(auto-fit, minmax(200px, 1fr)); gap: 40px; border-top: 1px solid var(--dark-2); padding-top: 48px; }
.footer-cols div { display: flex; flex-direction: column; gap: 12px; font-size: 14px; }
.footer-cols .head { font-size: 12px; font-weight: 700; letter-spacing: .12em; color: var(--camel); }
.footer-cols a { text-decoration: none; color: #A1A1A6; }
.footer-cols a:hover { color: var(--white); }
.footer-cols .brand { font-size: 19px; font-weight: 600; color: var(--white); }
.footer-cols p { font-size: 14px; line-height: 1.6; color: #A1A1A6; }
.footer-cols .phone-link { color: var(--white); font-size: 18px; font-weight: 700; }
.footer-bottom { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 16px; font-size: 13px; color: #8E8E93; border-top: 1px solid var(--dark-2); padding-top: 24px; }
.footer-bottom a { color: #8E8E93; text-decoration: none; }
.footer-bottom nav { display: flex; flex-wrap: wrap; gap: 20px; }
.watermark { font-size: clamp(80px, 17vw, 250px); font-weight: 700; letter-spacing: -.06em; line-height: .8; color: #2A2A2C; white-space: nowrap; margin-top: 8px; user-select: none; }

/* Pages d'étude de cas */
.case-hero .wrap { padding-top: 88px; padding-bottom: 72px; display: flex; flex-direction: column; gap: 40px; }
.metric-box { background: var(--cream); border-radius: var(--radius-md); padding: 26px; display: flex; flex-direction: column; gap: 6px; }
.metric-box strong { font-size: 34px; font-weight: 700; letter-spacing: -.035em; }
.metric-box span { font-size: 15px; color: var(--muted); }
.demo { width: 100%; background: var(--cream-2); border-radius: var(--radius-lg); aspect-ratio: 16 / 7; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 14px; color: var(--muted-2); text-align: center; padding: 24px; }
.demo .play { width: 64px; height: 64px; border-radius: 999px; background: var(--ink); display: flex; align-items: center; justify-content: center; }
.demo span { font-size: 15px; font-weight: 600; }
.split { display: flex; flex-wrap: wrap; gap: 56px; }
.split > div:first-child { flex: 1 1 360px; min-width: 0; }
.split > ul { flex: 1 1 480px; min-width: 0; }
.list-plain { margin: 0; padding: 0; list-style: none; display: flex; flex-direction: column; gap: 4px; }
.list-plain li { display: flex; gap: 14px; align-items: flex-start; padding: 14px 0; border-bottom: 1px solid var(--line); font-size: 17px; line-height: 1.5; color: var(--muted); }
.list-plain li::before { content: ""; flex: 0 0 8px; height: 8px; margin-top: 9px; border-radius: 999px; background: #C7C0B7; }
.box-human { border: 1.5px solid var(--ink); border-radius: var(--radius-lg); padding: 32px; display: flex; flex-direction: column; gap: 16px; }
.box-human p { font-size: 19px; line-height: 1.45; font-weight: 600; }
.box-auto { background: var(--ink); color: var(--white); border-radius: var(--radius-lg); padding: 32px; display: flex; flex-direction: column; gap: 16px; }
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chips span { font-size: 15px; padding: 8px 14px; border-radius: 999px; background: var(--dark-2); color: #E5E5EA; }
.steps { margin: 0; padding: 0; list-style: none; display: grid; grid-template-columns: repeat(auto-fit, minmax(340px, 1fr)); gap: 14px; }
.steps li { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius-md); padding: 24px; display: flex; gap: 18px; align-items: flex-start; }
.steps li.human { border: 1px solid var(--ink); }
.steps .n { flex: 0 0 36px; height: 36px; border-radius: 999px; background: var(--camel); color: var(--white); font-size: 14px; font-weight: 700; display: flex; align-items: center; justify-content: center; }
.steps li.human .n { background: var(--ink); }
.steps .t { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; }
.steps .t strong { font-size: 18px; font-weight: 600; }
.steps .t em { font-style: normal; font-size: 11px; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--camel-text); }
.steps li.human .t em { color: var(--ink); }
.steps p { font-size: 15px; line-height: 1.55; color: var(--muted); margin-top: 6px; }
.hidden-problem { background: var(--sand); border-radius: var(--radius-lg); padding: 44px; display: flex; flex-wrap: wrap; gap: 40px; }
.hidden-problem > div:first-child { flex: 1 1 320px; min-width: 0; display: flex; flex-direction: column; gap: 14px; }
.hidden-problem > div:last-child { flex: 1 1 460px; min-width: 0; display: flex; flex-direction: column; gap: 16px; font-size: 17px; line-height: 1.6; color: var(--ink-2); }
.results { border: 1px solid var(--line); border-radius: 24px; overflow-x: auto; }
.results table { width: 100%; border-collapse: collapse; min-width: 560px; }
.results th { text-align: left; padding: 16px 24px; background: var(--cream); font-size: 13px; font-weight: 700; color: var(--muted-2); letter-spacing: .04em; text-transform: uppercase; }
.results td { padding: 18px 24px; border-top: 1px solid var(--line-2); font-size: 16px; line-height: 1.45; vertical-align: top; }
.results td:first-child { font-weight: 600; }
.results td:nth-child(2) { color: var(--muted-2); }
.results td:nth-child(3) { font-weight: 600; }
.gain { background: var(--ink); color: var(--white); border-radius: var(--radius-md); padding: 28px; display: flex; flex-direction: column; gap: 6px; }
.gain strong { font-size: 36px; font-weight: 700; letter-spacing: -.035em; }
.gain strong.camel { color: var(--camel-light); }
.gain span { font-size: 15px; color: #C7C7CC; }
.quote { background: var(--cream); border-radius: var(--radius-lg); padding: 44px; display: flex; flex-wrap: wrap; gap: 28px; align-items: center; margin: 0; }
.quote img { width: 92px; height: 92px; border-radius: 999px; object-fit: cover; flex: 0 0 92px; }
.quote > div { flex: 1 1 420px; min-width: 0; display: flex; flex-direction: column; gap: 14px; }
.quote blockquote { margin: 0; font-size: clamp(20px, 2.2vw, 27px); line-height: 1.4; letter-spacing: -.01em; font-weight: 500; }
.quote figcaption { font-size: 15px; color: var(--muted-2); }
.quote figcaption strong { color: var(--ink); font-weight: 600; }
.small-note { font-size: 14px; color: var(--muted-2); }

/* Page simple (mentions) */
.prose { max-width: 760px; display: flex; flex-direction: column; gap: 16px; font-size: 17px; line-height: 1.7; color: var(--ink-2); }
.prose h2 { font-size: 24px; margin-top: 24px; color: var(--ink); }

/* Téléphone */
@media (max-width: 720px) {
  .site-header .wrap { flex-wrap: nowrap; gap: 12px; padding-top: 10px; padding-bottom: 10px; }
  .logo img { height: 36px; }
  .nav .hide-m { display: none; }
  .nav { gap: 10px; flex-wrap: nowrap; }
  .nav .btn { min-height: 40px; padding: 8px 14px; font-size: 14px; }
  .section { padding-top: 80px; padding-bottom: 80px; }
  .hero .wrap { padding-top: 56px; padding-bottom: 64px; gap: 40px; }
  .card, .hidden-problem, .quote { padding: 28px; }
  .site-footer .wrap { padding-top: 80px; gap: 48px; }
  .steps { grid-template-columns: 1fr; }
  .demo { aspect-ratio: auto; height: 220px; }
  .results table { min-width: 0; }
  .results th, .results td { padding: 14px 14px; font-size: 15px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .case-card { transition: none; }
}
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0,0,0,0); white-space: nowrap; border: 0; }